WarpSound: NFT.NYC

WEB3 | EXPERIENTIAL 

ROLE: STRATEGY, CREATIVE DIRECTION

THE CHALLENGE:
WarpSound is an AI-powered generative music collective led by virtual artists. Each artist has their own line of NFTs, created by Emmy award-winning artist Andy Poon. 

2022 was poised to have the biggest NFT.NYC but the satellite events were where the true fan-making would go down. We needed to find a way for the virtual company to drive fandom in the real world and cement them as “the” sound of the metaverse.

THE SOLUTION:
We created the Rarity Room platform, launched at NFT NYC, bringing in world-renowned live art battle company Secret Walls. Each WarpSound musicians was paired visual artists, who battled it out to be the winning headliner, in the first of-its-kind live art/live AI music comp. The audience voted live, influencing the final music and art outcome.