Michelob Ultra x 2ALAS
x Plant the Future
OUT OF HOME | ARTIST COLLABORATION
ROLE: CREATIVE DIRECTION
AGENCY: MOSAIC
THE CHALLENGE:
Michelob Ultra Pure Gold wanted to create a billboard that was anything but ordinary, reconnecting people back to nature in the middle of Venice Beach, CA.
THE SOLUTION:
Pure Gold collaborated with artist 2ALAS and botanical design studio Plant the Future to create a living billboard, made out off moss. In true 2ALAS’ style of gemoetric abstractions, the final piece told the story of the nonlinear organic world of Pure Gold, while shifting the audience’s perspective of the nature around them.
Michelob Ultra Pure Gold wanted to create a billboard that was anything but ordinary, reconnecting people back to nature in the middle of Venice Beach, CA.
THE SOLUTION:
Pure Gold collaborated with artist 2ALAS and botanical design studio Plant the Future to create a living billboard, made out off moss. In true 2ALAS’ style of gemoetric abstractions, the final piece told the story of the nonlinear organic world of Pure Gold, while shifting the audience’s perspective of the nature around them.
