Warner Music Group
SOCIAL IMPACT | DIGITAL | NON-PROFITROLE: CREATIVE DIRECTION, COPYWRITING
THE CHALLENGE:
Warner Music Group makes a generous donation to a non-profit organization every holiday season. This year, they needed a concept that would positively contribute to a core environmental issue while also inspiring and galvanizing employees. For the previous year, they collaborated with Heifer International to establish an initiative called #WMBee, which aims to restore the bee populations in Mexico, Nicaragua, and Honduras.
THE SOLUTION:
We honed in on the issue of biodiversity and dwindling bee populations. By collaborating with Heifer International to establish #WMBee, we were able to restore bee populations in Mexico, Nicaragua, and Honduras.
We created a program website that served as our educational portal into #WMBee. The design took inspiration from honeycombs and used lively animations to bring to life the motion within a bee hive.