Civic Nation: #VoteTogether

BRANDING | SOCIAL IMPACT | NON-PROFIT 

ROLE: CREATIVE DIRECTION

THE CHALLENGE:
#VoteTogether is a national, nonpartisan initiative to increase voter participation by making voting fun and celebratory. Facing the 2020 presidential election in the midst of a pandemic, #VoteTogether needed a branding refresh to reach disengaged young people due to disenfranchisement.

THE SOLUTION:
We created a bold visual language centered around the reinterpratation of the hashtag. At a time when digital was the primary means of connecting us with others, we used the brand’s hashtag sign to remind us of the equality and community found within the act of voting.