https://paulinecg.com Pauline CG Fri, 17 Mar 2023 00:24:28 +0000 https://paulinecg.com en https://paulinecg.com/Pinterest-1 Sat, 04 Feb 2023 18:12:32 +0000 Pauline CG https://paulinecg.com/Pinterest-1 Pinterest: Light the ShadowSOCIAL IMPACT | NON-PROFIT | EXPERIENTIAL ROLE: STRATEGY, CREATIVE DIRECTION, COPYWRITING <img width="545" height="321" width_o="545" height_o="321" data-src="https://freight.cargo.site/t/original/i/46545482855e93d785a4f1cb1d9a2344cf74b32dc79ff031b2f1ee6b46593c64/brand-logo-mtv-white.png" data-mid="167257571" border="0" src="https://freight.cargo.site/w/545/i/46545482855e93d785a4f1cb1d9a2344cf74b32dc79ff031b2f1ee6b46593c64/brand-logo-mtv-white.png" /> <img width="2560" height="1789" width_o="2560" height_o="1789" data-src="https://freight.cargo.site/t/original/i/55dc520553f9482d7390406086fec1281d3c256cf46e036bb7035d9fe8232728/US-WhiteHouse-Logo.svg.png" data-mid="167257219" border="0" src="https://freight.cargo.site/w/1000/i/55dc520553f9482d7390406086fec1281d3c256cf46e036bb7035d9fe8232728/US-WhiteHouse-Logo.svg.png" /> THE CHALLENGE:At a time when negativity plagues social media, Pinterest stands apart as the #1 social media platform for brand safety, quality content standards, transparency, and reputation. How could they leverage their online strengths for good, to better serve youth in the offline world? THE SOLUTION:Taking a stand in the youth mental health crisis, we partnered with the White House and MTV for their Mental Health Youth Summit. To kick-off the week, we created “Light the Shadow”, an interactive evening to spotlight all parts of ourselves, at the Renwick Smithsonian Gallery next to the White House in Washington, DC. Through engagements powered by Pinterest technology, we invited guests to explore the full range of themselves, even the ones that cause us shame, in an effort to create our fullest acceptance of self. While Pinterest leaders &amp; non-profit grantees served as hosts and moderators throughout the event, the courageous young voices served as the guiding light of the evening. <img width="3608" height="2408" width_o="3608" height_o="2408" data-src="https://freight.cargo.site/t/original/i/f5aa5b6351075328db77d75f06f6a34a0fa9d1083ac0e53192e0a4bd64435ae1/Uplift220517--56.jpg" data-mid="167274139" border="0" src="https://freight.cargo.site/w/1000/i/f5aa5b6351075328db77d75f06f6a34a0fa9d1083ac0e53192e0a4bd64435ae1/Uplift220517--56.jpg" /> <img width="5636" height="3682" width_o="5636" height_o="3682" data-src="https://freight.cargo.site/t/original/i/541d3bf566738054ae82ca6c646203b1c57bd0633d562c850c36b16e062cc8d6/Pinterest-PaulineCG-hero.jpg" data-mid="177604441" border="0" src="https://freight.cargo.site/w/1000/i/541d3bf566738054ae82ca6c646203b1c57bd0633d562c850c36b16e062cc8d6/Pinterest-PaulineCG-hero.jpg" /> <img width="1440" height="1734" width_o="1440" height_o="1734" data-src="https://freight.cargo.site/t/original/i/fc01dc8bbcc58d9b65f61584a25d2804067457367ae8df02188652117b043c29/48223125-29C1-4530-A69B-A9791585B868.JPG" data-mid="167273500" border="0" src="https://freight.cargo.site/w/1000/i/fc01dc8bbcc58d9b65f61584a25d2804067457367ae8df02188652117b043c29/48223125-29C1-4530-A69B-A9791585B868.JPG" /> <img width="1495" height="1994" width_o="1495" height_o="1994" data-src="https://freight.cargo.site/t/original/i/679ebe437f0a1c1eb8ef7bad2337465ce97bde48c85683e1f557d34d1359fa1f/IMG_0001.jpg" data-mid="167273497" border="0" src="https://freight.cargo.site/w/1000/i/679ebe437f0a1c1eb8ef7bad2337465ce97bde48c85683e1f557d34d1359fa1f/IMG_0001.jpg" /> <img width="5811" height="3879" width_o="5811" height_o="3879" data-src="https://freight.cargo.site/t/original/i/26d965346e6f27291871ff4850259230a234ca60df165b062ef8184a6cf29445/Pinterest-1.jpg" data-mid="172316763" border="0" src="https://freight.cargo.site/w/1000/i/26d965346e6f27291871ff4850259230a234ca60df165b062ef8184a6cf29445/Pinterest-1.jpg" /> <img width="4016" height="6016" width_o="4016" height_o="6016" data-src="https://freight.cargo.site/t/original/i/89f3c02366ac508dc51dc6a8ac7da4e151e77bebf7419a8d733d2c2bf237a6d4/2.jpg" data-mid="167271921" border="0" src="https://freight.cargo.site/w/1000/i/89f3c02366ac508dc51dc6a8ac7da4e151e77bebf7419a8d733d2c2bf237a6d4/2.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/09f58897c501c7d3c930b57f492d131b4d1f3582bc124e548626244a3c106acb/6.jpg" data-mid="167274130" border="0" src="https://freight.cargo.site/w/1000/i/09f58897c501c7d3c930b57f492d131b4d1f3582bc124e548626244a3c106acb/6.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/6b3d793a0082ee2814441225e635a81f54dd51b9b38335427cdcdd97cc24879e/Uplift220517--85.jpg" data-mid="167274133" border="0" src="https://freight.cargo.site/w/1000/i/6b3d793a0082ee2814441225e635a81f54dd51b9b38335427cdcdd97cc24879e/Uplift220517--85.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/739c20afc7ef0c9837d44956e129df6b6107416d55029c499a851ca664d10dc6/4.jpg" data-mid="167271920" border="0" src="https://freight.cargo.site/w/1000/i/739c20afc7ef0c9837d44956e129df6b6107416d55029c499a851ca664d10dc6/4.jpg" /> <img width="2456" height="3680" width_o="2456" height_o="3680" data-src="https://freight.cargo.site/t/original/i/21c541d4bb04c69347183dd2c1987b2374ba5884b2b5b7ddb79224d9ba32b4dc/Uplift220517--3.jpg" data-mid="167274134" border="0" src="https://freight.cargo.site/w/1000/i/21c541d4bb04c69347183dd2c1987b2374ba5884b2b5b7ddb79224d9ba32b4dc/Uplift220517--3.jpg" /> <img width="3308" height="2208" width_o="3308" height_o="2208" data-src="https://freight.cargo.site/t/original/i/a1c65252504c2687be3834639cf969995c79b793a354593a0c6c74f005f039c5/Uplift220517--28.jpg" data-mid="167274138" border="0" src="https://freight.cargo.site/w/1000/i/a1c65252504c2687be3834639cf969995c79b793a354593a0c6c74f005f039c5/Uplift220517--28.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/25816c002e888dc4d625d2e8de6ac5c80018b162573a1708bec1ebef59499a7a/3-1.jpg" data-mid="167274371" border="0" src="https://freight.cargo.site/w/1000/i/25816c002e888dc4d625d2e8de6ac5c80018b162573a1708bec1ebef59499a7a/3-1.jpg" /> <img width="2770" height="1849" width_o="2770" height_o="1849" data-src="https://freight.cargo.site/t/original/i/52b0cebbb2efc9dd6bcdd99a7f36ad2e5bc238b13475320d855b6dd1fb28f7ea/Uplift220517--59.jpg" data-mid="167274135" border="0" src="https://freight.cargo.site/w/1000/i/52b0cebbb2efc9dd6bcdd99a7f36ad2e5bc238b13475320d855b6dd1fb28f7ea/Uplift220517--59.jpg" /> Media Response <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14360730ed0a95b4b5f5a3017b8c1c99c2daa18f396ac489a404733cfb30185b/Pinterest-MediaResponse-2.png" data-mid="172302717" border="0" src="https://freight.cargo.site/w/1000/i/14360730ed0a95b4b5f5a3017b8c1c99c2daa18f396ac489a404733cfb30185b/Pinterest-MediaResponse-2.png" /> <img width="1170" height="2002" width_o="1170" height_o="2002" data-src="https://freight.cargo.site/t/original/i/757420a25b2d06ad5a06cb5867a4ee641f99ed89ac0d0e41e721474560c1de07/Pinterest-MediaResponse-1.jpg" data-mid="172302716" border="0" src="https://freight.cargo.site/w/1000/i/757420a25b2d06ad5a06cb5867a4ee641f99ed89ac0d0e41e721474560c1de07/Pinterest-MediaResponse-1.jpg" /> https://paulinecg.com/Vote-Together Wed, 12 May 2021 22:52:22 +0000 Pauline CG https://paulinecg.com/Vote-Together Civic Nation: #VoteTogetherBRANDING&nbsp;| SOCIAL IMPACT&nbsp;| NON-PROFIT&nbsp; ROLE: CREATIVE DIRECTION THE CHALLENGE: #VoteTogether is a national, nonpartisan initiative to increase voter participation by making voting fun and celebratory. Facing the 2020 presidential election in the midst of a pandemic, #VoteTogether needed a branding refresh to reach disengaged young people due to disenfranchisement. THE SOLUTION:We created a bold visual language centered around the reinterpratation of the hashtag. At a time when digital was the primary means of connecting us with others, we used the brand’s hashtag sign to remind us of the equality and community found within the act of voting.&nbsp; <img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/cfaedb7d0574c40c86e10e1db8cd0aa978f3c685a19f029449fa676cf0549040/VoteTogether-01.gif" data-mid="108277077" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cfaedb7d0574c40c86e10e1db8cd0aa978f3c685a19f029449fa676cf0549040/VoteTogether-01.gif" /> <img width="554" height="655" width_o="554" height_o="655" data-src="https://freight.cargo.site/t/original/i/45513bf0e3c5b0040017f4e114dc5264ce67a64afe267514f332339dd4106e38/image28.jpeg" data-mid="117058298" border="0" src="https://freight.cargo.site/w/554/i/45513bf0e3c5b0040017f4e114dc5264ce67a64afe267514f332339dd4106e38/image28.jpeg" /> <img width="1097" height="1920" width_o="1097" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ee4fa3a62313bd15fb7e67e309d4d35d4c94afce93bc41896e2af15810e85d4a/VoteTogether-03.png" data-mid="108277069" border="0" src="https://freight.cargo.site/w/1000/i/ee4fa3a62313bd15fb7e67e309d4d35d4c94afce93bc41896e2af15810e85d4a/VoteTogether-03.png" /> <img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/211850f7f2d4f4acb5a125100c5bc5b38c8703d22622b75520e7544ee1ac47dc/VoteTogether-08-2.jpg" data-mid="108277074" border="0" src="https://freight.cargo.site/w/1000/i/211850f7f2d4f4acb5a125100c5bc5b38c8703d22622b75520e7544ee1ac47dc/VoteTogether-08-2.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/37cdebb333023d8d6af333365bde5867f19c436f38e02b5ab4b00def32e280a2/VoteTogether-06.jpg" data-mid="108277071" border="0" src="https://freight.cargo.site/w/1000/i/37cdebb333023d8d6af333365bde5867f19c436f38e02b5ab4b00def32e280a2/VoteTogether-06.jpg" /> <img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/fa645b80da9c7fd9bf1d0186b77b1e0184b5439a29e1d0ed76e40b69ee229d4a/VoteTogether-04.png" data-mid="108277076" border="0" src="https://freight.cargo.site/w/1000/i/fa645b80da9c7fd9bf1d0186b77b1e0184b5439a29e1d0ed76e40b69ee229d4a/VoteTogether-04.png" /> <img width="1410" height="932" width_o="1410" height_o="932" data-src="https://freight.cargo.site/t/original/i/89e66517f602c0e2b86af4807d5d938505ef6b255d188902ed5fe3aaf34f2e3c/VoteTogether-02.jpeg" data-mid="115334894" border="0" src="https://freight.cargo.site/w/1000/i/89e66517f602c0e2b86af4807d5d938505ef6b255d188902ed5fe3aaf34f2e3c/VoteTogether-02.jpeg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/27ab0d84e4990eb4f8606118c8ca0dc5fd951540058e7182ddfa00d5a6fd3c8c/VoteTogether-07.jpg" data-mid="108277073" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/27ab0d84e4990eb4f8606118c8ca0dc5fd951540058e7182ddfa00d5a6fd3c8c/VoteTogether-07.jpg" /> https://paulinecg.com/Stella-Artois-x-Luar Fri, 17 Mar 2023 00:24:28 +0000 Pauline CG https://paulinecg.com/Stella-Artois-x-Luar Stella Artois x LuarSTRATEGIC PARTNERSHIP | FASHION ROLE: BRAND STRATEGY THE CHALLENGE: Long cemented in European heritage, Stella Artois needed a way to connect with a younger, diverse consumer. With eyes set on the luxury fashion industry, Stella Artois needed to maintain its heritage story and high-quality standards without forgetting the approachable nature of being a beer brand. THE SOLUTION:“New Luxury” isn’t just about what you wear, it’s about what you know. With the majority of consumers believing that what their clothes represent is just as important as the quality or design - it was clear a fashion collaboration for Stella Artois had to strike a balance between heritage and innovation. We collaborated with award-winning label Luar, a brand that goes beyond status, with a meaningful identity and a disruptive culture that their consumers not only buy into&nbsp;— but belong to.&nbsp; <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/5a345dc857ab84ff8a11b92c9428d7923c9fa44eb8aa6191522dd5294cd6027f/StellaxLuar-10.jpeg" data-mid="171972430" border="0" src="https://freight.cargo.site/w/1000/i/5a345dc857ab84ff8a11b92c9428d7923c9fa44eb8aa6191522dd5294cd6027f/StellaxLuar-10.jpeg" /> <img width="1081" height="1514" width_o="1081" height_o="1514" data-src="https://freight.cargo.site/t/original/i/fb89a5ead4af9bae38023d48e6a0b779c26283e2c684f31fb2cee208bb02709d/StellaxLuar-5.jpeg" data-mid="171972425" border="0" src="https://freight.cargo.site/w/1000/i/fb89a5ead4af9bae38023d48e6a0b779c26283e2c684f31fb2cee208bb02709d/StellaxLuar-5.jpeg" /> <img width="1045" height="1567" width_o="1045" height_o="1567" data-src="https://freight.cargo.site/t/original/i/20c9867dab668dba8a9dcbd661c1da0c928eaa8f114fdc067a6203de6ad4aa62/StellaxLuar-6.jpeg" data-mid="171972426" border="0" src="https://freight.cargo.site/w/1000/i/20c9867dab668dba8a9dcbd661c1da0c928eaa8f114fdc067a6203de6ad4aa62/StellaxLuar-6.jpeg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1e144f14c3610b3471c5e1df0effda6524297017bc6ec05d1260caa629c9699e/StellaxLuar-3.jpg" data-mid="171972922" border="0" src="https://freight.cargo.site/w/800/i/1e144f14c3610b3471c5e1df0effda6524297017bc6ec05d1260caa629c9699e/StellaxLuar-3.jpg" /> <img width="1093" height="1640" width_o="1093" height_o="1640" data-src="https://freight.cargo.site/t/original/i/343869d8fbb2ed3e4415acc766f936f46a958ba7c16bdf0cc20fef954cf5fe5a/StellaxLuar-8.jpeg" data-mid="171972428" border="0" src="https://freight.cargo.site/w/1000/i/343869d8fbb2ed3e4415acc766f936f46a958ba7c16bdf0cc20fef954cf5fe5a/StellaxLuar-8.jpeg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/93aba9b4798d9e868fc1ebfcc44a8416fcdcbaa4774b29958e4cbfdf449f2c4d/StellaxLuar-1.jpeg" data-mid="171972421" border="0" src="https://freight.cargo.site/w/800/i/93aba9b4798d9e868fc1ebfcc44a8416fcdcbaa4774b29958e4cbfdf449f2c4d/StellaxLuar-1.jpeg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5163d94bc7c228889a579290048111086c58275d5e5380c9da542577e8a5057d/StellaxLuar-11.jpg" data-mid="171972814" border="0" src="https://freight.cargo.site/w/800/i/5163d94bc7c228889a579290048111086c58275d5e5380c9da542577e8a5057d/StellaxLuar-11.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4a066dbb8811cc35e688e51f69d4cd3d5f103888f1f8fef7feb844c1d66ec754/StellaxLuar-9.jpg" data-mid="171972777" border="0" src="https://freight.cargo.site/w/800/i/4a066dbb8811cc35e688e51f69d4cd3d5f103888f1f8fef7feb844c1d66ec754/StellaxLuar-9.jpg" /> <img width="1567" height="1045" width_o="1567" height_o="1045" data-src="https://freight.cargo.site/t/original/i/c19facf1cf641bd6e10a38524602a9da40c6361e4d5c7c2ad1e89627e087ebc0/StellaxLuar-4.jpeg" data-mid="171972424" border="0" src="https://freight.cargo.site/w/1000/i/c19facf1cf641bd6e10a38524602a9da40c6361e4d5c7c2ad1e89627e087ebc0/StellaxLuar-4.jpeg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/7dd43109ac02e5ecbf448fe00a03b9b4c085b7208f9a29c758bb114b7267f907/StellaxLuar-2.jpg" data-mid="171972896" border="0" src="https://freight.cargo.site/w/1000/i/7dd43109ac02e5ecbf448fe00a03b9b4c085b7208f9a29c758bb114b7267f907/StellaxLuar-2.jpg" /> <img width="1108" height="1478" width_o="1108" height_o="1478" data-src="https://freight.cargo.site/t/original/i/6e9c2c94c62f950c3c25c43cfe25097740b12e722572e9607f44aea268a56b7b/StellaxLLuar-7.jpeg" data-mid="171972427" border="0" src="https://freight.cargo.site/w/1000/i/6e9c2c94c62f950c3c25c43cfe25097740b12e722572e9607f44aea268a56b7b/StellaxLLuar-7.jpeg" /> https://paulinecg.com/Michelob-Ultra-SXSW Wed, 12 May 2021 23:05:52 +0000 Pauline CG https://paulinecg.com/Michelob-Ultra-SXSW Michelob Ultra: SXSW Pure Golden HourEXPERIENTIAL | EVENT PRODUCTION ROLE: CREATIVE DIRECTION , COPYWRITING THE CHALLENGE:Anheuser-Busch had just launched Michelob Ultra Pure Gold, their USDA certified organic beer, and was looking for a way to differnentiate themselves amongst the tech-filled, cluttered landscape of SXSW. THE SOLUTION:As brands fought for attention at SXSW, Pure Gold saw an opportunity to hack a moment of stress with silence. Pure Gold collaborated with mass mediation group the Big Quiet to connect 2,000 people with breath. When they opened their eyes, they discovered a strings orchestra playing wth Miguel, Bishop Briggs and Cautious Clay. Instead of connecting guests to a screen, Pure Gold reconnected them back to nature, each other and their essence. Results 87.1MPR IMPRESSIONS 99%POSITIVE SOCIAL SENTIMENT 17.5MSOCIAL IMPRESSIONS 45MEDIA PLACEMENTS <img width="2032" height="1392" width_o="2032" height_o="1392" data-src="https://freight.cargo.site/t/original/i/4bca8dd5e82d7b112abd26e58e81e644827abc2ae948956d571135f4c095e48b/SXSW4.jpg" data-mid="108277662" border="0" src="https://freight.cargo.site/w/1000/i/4bca8dd5e82d7b112abd26e58e81e644827abc2ae948956d571135f4c095e48b/SXSW4.jpg" /> <img width="2032" height="1392" width_o="2032" height_o="1392" data-src="https://freight.cargo.site/t/original/i/0ec7a4004993a2374fa428bb9305e9689936f36ec1e7375459c4c9aa0ea1d742/line.jpg" data-mid="108277661" border="0" src="https://freight.cargo.site/w/1000/i/0ec7a4004993a2374fa428bb9305e9689936f36ec1e7375459c4c9aa0ea1d742/line.jpg" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/f9ae3aab7cf619e6ba11035ab04e0ed763b320e819cd34e7fb207b3053c3f126/design-poster.jpg" data-mid="108277660" border="0" src="https://freight.cargo.site/w/1000/i/f9ae3aab7cf619e6ba11035ab04e0ed763b320e819cd34e7fb207b3053c3f126/design-poster.jpg" /> <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/f878a33ab2b98e484a8f31562c0b39394c6d935493f986effbd9912462d94cf4/0B2A1093-copy.jpg" data-mid="108277666" border="0" src="https://freight.cargo.site/w/1000/i/f878a33ab2b98e484a8f31562c0b39394c6d935493f986effbd9912462d94cf4/0B2A1093-copy.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/73f0ac4cb6b578a09688f2c92a6e0bdb702de4ad94be038bd964fc3cf3e4e453/people-screaming---Edited.png" data-mid="171949138" border="0" src="https://freight.cargo.site/w/1000/i/73f0ac4cb6b578a09688f2c92a6e0bdb702de4ad94be038bd964fc3cf3e4e453/people-screaming---Edited.png" /> <img width="1325" height="883" width_o="1325" height_o="883" data-src="https://freight.cargo.site/t/original/i/a4fe7818a20fd0feea51f50b37a5da2802704592b7b5590539f50ab56f2a6ff2/Michelob-SXSW-24.jpg" data-mid="108277668" border="0" src="https://freight.cargo.site/w/1000/i/a4fe7818a20fd0feea51f50b37a5da2802704592b7b5590539f50ab56f2a6ff2/Michelob-SXSW-24.jpg" /> <img width="5520" height="3680" width_o="5520" height_o="3680" data-src="https://freight.cargo.site/t/original/i/990bb0bf31d2a40f264397061d75d0b654ce9cc293ceaae63e899afdc8c3b0d5/m4.JPG" data-mid="108277674" border="0" src="https://freight.cargo.site/w/1000/i/990bb0bf31d2a40f264397061d75d0b654ce9cc293ceaae63e899afdc8c3b0d5/m4.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/af2c7e94042c32031c3c568fa41f66f37fe092c4603c0a7f58f3c4e31017bf97/Violin.jpg" data-mid="108277672" border="0" src="https://freight.cargo.site/w/1000/i/af2c7e94042c32031c3c568fa41f66f37fe092c4603c0a7f58f3c4e31017bf97/Violin.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/0dab0638d6fb654c52191ce52a70926436276e16a115b1c7130dcaec0f84937e/RH102362---Edited.png" data-mid="171949627" border="0" src="https://freight.cargo.site/w/1000/i/0dab0638d6fb654c52191ce52a70926436276e16a115b1c7130dcaec0f84937e/RH102362---Edited.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0430c6babcc4e97d28375aee2299bce1f4b37a23e3b18824dcb4a175501ec4ec/RH206206.jpg" data-mid="171940564" border="0" src="https://freight.cargo.site/w/1000/i/0430c6babcc4e97d28375aee2299bce1f4b37a23e3b18824dcb4a175501ec4ec/RH206206.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ad34f164c2bd0638bc0e9bb3fe11c9720c8a8cd79ba22c16ccbd73a06650faab/photo-op.png" data-mid="171977017" border="0" src="https://freight.cargo.site/w/1000/i/ad34f164c2bd0638bc0e9bb3fe11c9720c8a8cd79ba22c16ccbd73a06650faab/photo-op.png" /> <img width="1552" height="1035" width_o="1552" height_o="1035" data-src="https://freight.cargo.site/t/original/i/4d3d94e9136a62362aa76d852f3f82357f1a9cc1595448206bfafe1e0caebc8f/night-beer.png" data-mid="108277667" border="0" src="https://freight.cargo.site/w/1000/i/4d3d94e9136a62362aa76d852f3f82357f1a9cc1595448206bfafe1e0caebc8f/night-beer.png" /> AwardsEX AWARDS 2020:&nbsp;Gold - Best Festival Activation https://paulinecg.com/Groundswell Thu, 16 Mar 2023 21:39:33 +0000 Pauline CG https://paulinecg.com/Groundswell GroundswellBRANDING | DIGITAL &nbsp; ROLE: BRAND STRATEGY,&nbsp;CREATIVE DIRECTION, COPYWRITING THE CHALLENGE:Groundswell is on a mission to set a new standard in experiential marketing. After emerging from the pandemic and acquiring an agency, Groundswell was needing to re-enter the saturated market with a differentiated strategy and look. THE SOLUTION:I teamed up with Groundswell to develop a new brand positioning, identity, and website that would not only stand out in the sector, but also raise awareness among potential clients and recruits. We created a clean, bold, and approachable brand identity; unifying the dualities of the business while better representing their unique client solutions. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/bca8ad5e1f662c6f6f50e446150a2f226e560cb7c1f893a81445f029fba0f785/Groundswell-2.png" data-mid="174289305" border="0" src="https://freight.cargo.site/w/1000/i/bca8ad5e1f662c6f6f50e446150a2f226e560cb7c1f893a81445f029fba0f785/Groundswell-2.png" /> <img width="3375" height="3374" width_o="3375" height_o="3374" data-src="https://freight.cargo.site/t/original/i/bea5a62a3f84e4d7a52ddb819048488418a5f5df46d9294dc1e438ab74bb03e6/-3.png" data-mid="171966205" border="0" src="https://freight.cargo.site/w/1000/i/bea5a62a3f84e4d7a52ddb819048488418a5f5df46d9294dc1e438ab74bb03e6/-3.png" /> The previous brand identity was built from the idea that experiential marketing can create “ripples” through culture.The project’s intention was to modernizing how ripples could be expressed in the brand design while maintaining their original intent and meaning. <img width="16150" height="9085" width_o="16150" height_o="9085" data-src="https://freight.cargo.site/t/original/i/73a80b410ab324297f5d125622dd6fa757a6c9e143f1b687aa028c934b25c43a/Groundswell-4.png" data-mid="174524911" border="0" src="https://freight.cargo.site/w/1000/i/73a80b410ab324297f5d125622dd6fa757a6c9e143f1b687aa028c934b25c43a/Groundswell-4.png" /> The G icon became our design foundation, birthing half moon shapes that created a sense of movement and expression, nodding back the original ripples. This component was applied to photography and typographic treatments, lending an energetic perspective and ensuring consistency throughout the brand. <img width="2371" height="1854" width_o="2371" height_o="1854" data-src="https://freight.cargo.site/t/original/i/ea41c7ed57516e7c3806b2ed4ddb7942a168312db9701be807a87947483de4b3/Groundswell-5.jpg" data-mid="171966519" border="0" src="https://freight.cargo.site/w/1000/i/ea41c7ed57516e7c3806b2ed4ddb7942a168312db9701be807a87947483de4b3/Groundswell-5.jpg" /> <img width="2048" height="1622" width_o="2048" height_o="1622" data-src="https://freight.cargo.site/t/original/i/86cd2c43d8831ef024796970fdb135c178682f3f0c0310722f1e17cc97c8b20a/Groundswell-6.png" data-mid="171967252" border="0" src="https://freight.cargo.site/w/1000/i/86cd2c43d8831ef024796970fdb135c178682f3f0c0310722f1e17cc97c8b20a/Groundswell-6.png" /> The bold design was complemented with a color palette that was simple yet spoke to the personality of the brand. The green brings a sense of nature, representing the brand’s “grounded in reality” value. The orange expressed the “inspired by vision” value through uplifting and joyful energy.&nbsp; <img width="1917" height="1075" width_o="1917" height_o="1075" data-src="https://freight.cargo.site/t/original/i/f3354d9b9eb36ad5026379eb273b28192471694fe977234d37155bdfcc67a8a0/Groundswell-8.png" data-mid="171968089" border="0" src="https://freight.cargo.site/w/1000/i/f3354d9b9eb36ad5026379eb273b28192471694fe977234d37155bdfcc67a8a0/Groundswell-8.png" /> <img width="775" height="863" width_o="775" height_o="863" data-src="https://freight.cargo.site/t/original/i/5b213be973e19f4ec41cdfcba6b1e6df618f7a5a2ffef3d7c376fba67463328a/groundswell-10.png" data-mid="171968319" border="0" src="https://freight.cargo.site/w/775/i/5b213be973e19f4ec41cdfcba6b1e6df618f7a5a2ffef3d7c376fba67463328a/groundswell-10.png" /> <img width="1118" height="1117" width_o="1118" height_o="1117" data-src="https://freight.cargo.site/t/original/i/d7cb2e1fbefcf31bbbb32742d584762c2bed209c3b35269dfcc5b3975b6ca933/Groundswell-9.png" data-mid="171968090" border="0" src="https://freight.cargo.site/w/1000/i/d7cb2e1fbefcf31bbbb32742d584762c2bed209c3b35269dfcc5b3975b6ca933/Groundswell-9.png" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/65ed7e0b465ab12b6b04d10f83a85f3fb66aed1b7e86369959c95b86f0babb1e/groundswell-12.jpg" data-mid="171968317" border="0" src="https://freight.cargo.site/w/1000/i/65ed7e0b465ab12b6b04d10f83a85f3fb66aed1b7e86369959c95b86f0babb1e/groundswell-12.jpg" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c8ca0ed13a63f571ef34ba60c182b44f827c55ce6b87e5615fc8a004834b86c1/groundswell-13.jpg" data-mid="171968316" border="0" src="https://freight.cargo.site/w/1000/i/c8ca0ed13a63f571ef34ba60c182b44f827c55ce6b87e5615fc8a004834b86c1/groundswell-13.jpg" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0c8ec4c65ca52e0156261f7232b34b9e9ac9403687f3495d720562f37a6f3942/groundswell-14.jpg" data-mid="171968315" border="0" src="https://freight.cargo.site/w/1000/i/0c8ec4c65ca52e0156261f7232b34b9e9ac9403687f3495d720562f37a6f3942/groundswell-14.jpg" /> <img width="1914" height="1025" width_o="1914" height_o="1025" data-src="https://freight.cargo.site/t/original/i/d4458f77630849ad4aa1a9fa3d47c463f25f4b3893978796321677944ad0a6b5/groundswell-15.jpg" data-mid="171968313" border="0" src="https://freight.cargo.site/w/1000/i/d4458f77630849ad4aa1a9fa3d47c463f25f4b3893978796321677944ad0a6b5/groundswell-15.jpg" /> <img width="775" height="863" width_o="775" height_o="863" data-src="https://freight.cargo.site/t/original/i/c76574377c0927ff44ca0bf18d17f81e864daf61ce01ea4855f40550dbb525e2/groundswell-16.png" data-mid="171968312" border="0" src="https://freight.cargo.site/w/775/i/c76574377c0927ff44ca0bf18d17f81e864daf61ce01ea4855f40550dbb525e2/groundswell-16.png" /> <img width="3187" height="1716" width_o="3187" height_o="1716" data-src="https://freight.cargo.site/t/original/i/8a4890bf43c5c824a8806860fb779c762f6c425701fafe6bf2d42a7dbc431ad6/groundswell-17.jpg" data-mid="171968586" border="0" src="https://freight.cargo.site/w/1000/i/8a4890bf43c5c824a8806860fb779c762f6c425701fafe6bf2d42a7dbc431ad6/groundswell-17.jpg" /> https://paulinecg.com/Anheuser-Busch-Accelerator Thu, 13 May 2021 00:27:06 +0000 Pauline CG https://paulinecg.com/Anheuser-Busch-Accelerator Anheuser-Busch AcceleratorBRANDING | SOCIAL IMPACT ROLE: CREATIVE DIRECTION, COPYWRITING AGENCY: MOSAIC THE CHALLENGE:On the heels of announcing ambitious 2025 sustainability goals, Anheuser-Buch realized experts outside of the beer industry would be needed to transform the business operations for a better world. THE SOLUTION:Anheuser-Busch created the 100+ Accelerator, named for the next one hundred years - a reminder that every solution must be in service of the future. The team created a bold and visually expresive design that brought to life each sustainability pillar: agriculture, water, recycling and climate action. <img width="2021" height="1608" width_o="2021" height_o="1608" data-src="https://freight.cargo.site/t/original/i/6ee6a83855936e224396ef73bd2283242e1229c344d8f73bb0a278a96fa47a31/Screen-Shot-2021-05-12-at-8.29.04-PM.jpeg" data-mid="115335565" border="0" src="https://freight.cargo.site/w/1000/i/6ee6a83855936e224396ef73bd2283242e1229c344d8f73bb0a278a96fa47a31/Screen-Shot-2021-05-12-at-8.29.04-PM.jpeg" /> <img width="970" height="570" width_o="970" height_o="570" data-src="https://freight.cargo.site/t/original/i/28e5bb22d0126839dab8f86a0330fa0780b09b5cdaa7ac51505bcde23afdc25f/accelerator-computer.png" data-mid="108282121" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/970/i/28e5bb22d0126839dab8f86a0330fa0780b09b5cdaa7ac51505bcde23afdc25f/accelerator-computer.png" /> <img width="2880" height="1606" width_o="2880" height_o="1606" data-src="https://freight.cargo.site/t/original/i/fcfcee9751d97702fa948b011631865b033aaa3b0c90d5d79278f6fb14eaf84f/Screen-Shot-2021-05-12-at-8.28.45-PM.png" data-mid="108282107" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fcfcee9751d97702fa948b011631865b033aaa3b0c90d5d79278f6fb14eaf84f/Screen-Shot-2021-05-12-at-8.28.45-PM.png" /> <img width="2882" height="1608" width_o="2882" height_o="1608" data-src="https://freight.cargo.site/t/original/i/e485a6d904957581188b6190fece671b9cfa830014f1077880bd0448969f4427/Screen-Shot-2021-05-12-at-8.28.52-PM.png" data-mid="108282106" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e485a6d904957581188b6190fece671b9cfa830014f1077880bd0448969f4427/Screen-Shot-2021-05-12-at-8.28.52-PM.png" /> <img width="2882" height="1612" width_o="2882" height_o="1612" data-src="https://freight.cargo.site/t/original/i/f01e093a11c617ac5fb18e04823d0fcce8441d50d8023fc78501d26c5fa85803/Screen-Shot-2021-05-12-at-8.29.14-PM.png" data-mid="108282104" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f01e093a11c617ac5fb18e04823d0fcce8441d50d8023fc78501d26c5fa85803/Screen-Shot-2021-05-12-at-8.29.14-PM.png" /> https://paulinecg.com/Warner-Music-Group Thu, 16 Mar 2023 23:38:52 +0000 Pauline CG https://paulinecg.com/Warner-Music-Group Warner Music GroupSOCIAL IMPACT | DIGITAL | NON-PROFIT&nbsp; ROLE: CREATIVE DIRECTION, COPYWRITING THE CHALLENGE: Warner Music Group makes a generous donation to a non-profit organization every holiday season. This year, they needed a concept that would positively contribute to a core environmental issue while also inspiring and galvanizing employees. For the previous year, they collaborated with Heifer International to establish an initiative called #WMBee, which aims to restore the bee populations in Mexico, Nicaragua, and Honduras. THE SOLUTION:We honed in on the issue of biodiversity and dwindling bee populations. By collaborating with Heifer International to establish #WMBee, we were able to restore bee populations in Mexico, Nicaragua, and Honduras.&nbsp; We created a program website that served as our educational portal into #WMBee. The design took inspiration from honeycombs and used lively animations to bring to life the motion within a bee hive. https://paulinecg.com/Michelob-Ultra-Movement Thu, 13 May 2021 00:09:43 +0000 Pauline CG https://paulinecg.com/Michelob-Ultra-Movement Michelob Ultra: MovementEXPERIENTIAL | INFLUENCER | BRAND PARTNERSHIPS ROLE: STRATEGY, CREATIVE DIRECTION, COPYWRITING AGENCY: MOSAIC THE CHALLENGE:As the fastest growing beer in Anheuser-Busch’s portfolio, Michelob Ultra needed a relevant experiential platform to recruit new consumers and shed its perception of being the “extreme beer of the Crossfitters”. THE SOLUTION:We created Movement: a platform dedicated breaking the conventions of wellness to make it fun and inclusive. Designed for global awareness with local relevancy, Movement partnered with national wellness influencers and local fitness studios to change the belief that being healthy can’t be fun. Results 50SOLD-OUT EVENTS 97%AGREE ULTRA HAS A PLACE IN WELLNESS 1.1BDIGITAL IMPRESSIONS 200+MEDIA PLACEMENTS <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/9d22b4dc8f3348aaff9e2ffc824a16b6293c42dfdd3d1d85e0e7b94e0c9e8c22/20190717_MichelobUltra_Movement_Chicago_PipCowley_0-1743-copy.jpg" data-mid="108281409" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d22b4dc8f3348aaff9e2ffc824a16b6293c42dfdd3d1d85e0e7b94e0c9e8c22/20190717_MichelobUltra_Movement_Chicago_PipCowley_0-1743-copy.jpg" /> <img width="2045" height="1363" width_o="2045" height_o="1363" data-src="https://freight.cargo.site/t/original/i/a7639588474de842e05458187ac1df6fa4b7f51ed222e16d26fdaba078f3523e/Influencers_20190817_MichelobUltra_Movement_SF_PipCowley_0-29-copy.JPG" data-mid="108281413" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a7639588474de842e05458187ac1df6fa4b7f51ed222e16d26fdaba078f3523e/Influencers_20190817_MichelobUltra_Movement_SF_PipCowley_0-29-copy.JPG" /> <img width="2678" height="1738" width_o="2678" height_o="1738" data-src="https://freight.cargo.site/t/original/i/7795ff3401acf560baf56042e1d5aa8eef273875570ef678581af9d2d49eccaa/Screen-Shot-2021-05-12-at-8.12.47-PM.png" data-mid="108281477" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7795ff3401acf560baf56042e1d5aa8eef273875570ef678581af9d2d49eccaa/Screen-Shot-2021-05-12-at-8.12.47-PM.png" /> <img width="2682" height="1746" width_o="2682" height_o="1746" data-src="https://freight.cargo.site/t/original/i/98e85fd33990ba8af7d42fe9588b31e6bd3805628388e11e8d30ec6228c9f031/Screen-Shot-2021-05-12-at-8.12.36-PM.png" data-mid="108281476" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/98e85fd33990ba8af7d42fe9588b31e6bd3805628388e11e8d30ec6228c9f031/Screen-Shot-2021-05-12-at-8.12.36-PM.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/05b9ec7cb7fd1b5db485e5aaaf0e6be5ddd25a2506c2b5d180b279dce666c2a7/POOL-PARTY-45-copy.jpg" data-mid="108281405" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/05b9ec7cb7fd1b5db485e5aaaf0e6be5ddd25a2506c2b5d180b279dce666c2a7/POOL-PARTY-45-copy.jpg" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/a6deaa3fd2a7672fa41975e508fc809ec646443d32a9af3c15eeb3d86fd76ffa/pool-party.jpg" data-mid="108281396" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a6deaa3fd2a7672fa41975e508fc809ec646443d32a9af3c15eeb3d86fd76ffa/pool-party.jpg" /> <img width="2450" height="1633" width_o="2450" height_o="1633" data-src="https://freight.cargo.site/t/original/i/5168b055bb28b7960ff564517a0167d0a9d22249c51dc0ea2ff2b57c4632afa5/20190717_MichelobUltra_Movement_Chicago_PipCowley_0-332-copy.jpg" data-mid="108281412" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5168b055bb28b7960ff564517a0167d0a9d22249c51dc0ea2ff2b57c4632afa5/20190717_MichelobUltra_Movement_Chicago_PipCowley_0-332-copy.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/7ea0e90ad5e54b203afa3b383a54f118404ef6679ab207763e4f15472713c5b9/20190824_MichelobUltra_Movement_Malibu_PipCowley_0-502-copy.jpg" data-mid="108281408" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7ea0e90ad5e54b203afa3b383a54f118404ef6679ab207763e4f15472713c5b9/20190824_MichelobUltra_Movement_Malibu_PipCowley_0-502-copy.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/696ffc0a9cee72b2648f048c86ee88d5631447e6251ea4b734817ceeb9bd266b/CORE-VALUES-3-copy.jpg" data-mid="108281403" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/696ffc0a9cee72b2648f048c86ee88d5631447e6251ea4b734817ceeb9bd266b/CORE-VALUES-3-copy.jpg" /> <img width="2656" height="1750" width_o="2656" height_o="1750" data-src="https://freight.cargo.site/t/original/i/a4135b105a7fa0a431cdc1feef45d514ef7e170818c6c26234d216347ce9b1b6/Screen-Shot-2021-05-12-at-8.12.28-PM.png" data-mid="108281475" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a4135b105a7fa0a431cdc1feef45d514ef7e170818c6c26234d216347ce9b1b6/Screen-Shot-2021-05-12-at-8.12.28-PM.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bd0df6b48479ef840c2d46f2be428e882539c95da82851a0ff4a347a05c3cf43/RELATIONSHIP-WELL-BEING-8-copy.jpg" data-mid="108281406" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bd0df6b48479ef840c2d46f2be428e882539c95da82851a0ff4a347a05c3cf43/RELATIONSHIP-WELL-BEING-8-copy.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/d955eac7d8fb8c55a16fb1fe8cb202463a2ae8ebbdd920fd75d0e606f51109bc/20190630_MichelobUltra_Movement_St_Petes_PipCowley_0-1777-copy.jpg" data-mid="108281411" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d955eac7d8fb8c55a16fb1fe8cb202463a2ae8ebbdd920fd75d0e606f51109bc/20190630_MichelobUltra_Movement_St_Petes_PipCowley_0-1777-copy.jpg" /> AWARDSCHIEF MARKETER PRO AWARDS: Gold – Best Use of Experiential https://paulinecg.com/Michelob-Ultra-Movement-Live Thu, 13 May 2021 00:17:38 +0000 Pauline CG https://paulinecg.com/Michelob-Ultra-Movement-Live Michelob Ultra: Movement LiveDIGITAL | LIVESTREAM | SOCIAL IMPACT &nbsp; ROLE: CREATIVE DIRECTION, COPYWRITING AGENCY: MOSAIC THE CHALLENGE: Michelob ULTRA was slated to begin its second year of the platform Movement with 50+ events across the country to continue making wellness fun - and then COVID hit. THE SOLUTION: Local gyms showed up for guests at the previous year’s Movement, but in 2020, it was now time for Michelob Ultra and its audience to show up for the gyms. The team created an 18-episode livestream workout and happy hour series, raising over $187,000 for local gyms and studios hit by the pandemic.&nbsp; Results $187,000RAISED FOR LOCAL GYMS 28.8MVIEWS 43MPR IMPRESSIONS 236MDIGITAL IMPRESSIONS <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/ede34c907276089b2f0aa099faf497cc3ff641e6035508fcb46e3fa61ccf4658/design-KV-2.jpg" data-mid="115335140" border="0" src="https://freight.cargo.site/w/1000/i/ede34c907276089b2f0aa099faf497cc3ff641e6035508fcb46e3fa61ccf4658/design-KV-2.jpg" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/0067da37deddd5dfe62c556c1dfb4dff6e9773f9c87cfc64d129f12f94d3ac7b/Hero-Image.png" data-mid="108281726" border="0" src="https://freight.cargo.site/w/720/i/0067da37deddd5dfe62c556c1dfb4dff6e9773f9c87cfc64d129f12f94d3ac7b/Hero-Image.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbf1b67e3e76fc43852964beddb5e57a5b3b5f213768a7669f4c616ffcd73d4c/Michelob_Movement_Throwback_Thursday_Still_02.png" data-mid="108281728" border="0" src="https://freight.cargo.site/w/1000/i/cbf1b67e3e76fc43852964beddb5e57a5b3b5f213768a7669f4c616ffcd73d4c/Michelob_Movement_Throwback_Thursday_Still_02.png" /> <img width="1792" height="828" width_o="1792" height_o="828" data-src="https://freight.cargo.site/t/original/i/052201748ec5efda14583c7f7bd240897a1f78e2c1e7e6f44f2cc6bfc142f1cc/Quest_Love.png" data-mid="108281729" border="0" src="https://freight.cargo.site/w/1000/i/052201748ec5efda14583c7f7bd240897a1f78e2c1e7e6f44f2cc6bfc142f1cc/Quest_Love.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd3f5a7666b9bdc7da4f3c7fa8cf18cb1cdf8a59773ce0a9beeecb2309eb6229/Michelob_Movement_Throwback_Thursday_Still_01.png" data-mid="108281727" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fd3f5a7666b9bdc7da4f3c7fa8cf18cb1cdf8a59773ce0a9beeecb2309eb6229/Michelob_Movement_Throwback_Thursday_Still_01.png" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/e1e5e911d71bcda4b91fdbe673d93fd8b39d601eb13f9c196c0f0a8de3359f21/TimAdrianaWorkout.png" data-mid="108281733" border="0" src="https://freight.cargo.site/w/1000/i/e1e5e911d71bcda4b91fdbe673d93fd8b39d601eb13f9c196c0f0a8de3359f21/TimAdrianaWorkout.png" /> <img width="956" height="1194" width_o="956" height_o="1194" data-src="https://freight.cargo.site/t/original/i/69e79704c636b4a9b38dbcb3b3d4aaf482efd9f7e727629fb0a4ab68b0e6e980/ScottieSocial.png" data-mid="108281730" border="0" src="https://freight.cargo.site/w/956/i/69e79704c636b4a9b38dbcb3b3d4aaf482efd9f7e727629fb0a4ab68b0e6e980/ScottieSocial.png" /> <img width="958" height="1200" width_o="958" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ba346de83e4cbd364f62418483491c56421f8f7f736d265060b25d87915f525d/TimAdrianaSocial.png" data-mid="108281732" border="0" src="https://freight.cargo.site/w/958/i/ba346de83e4cbd364f62418483491c56421f8f7f736d265060b25d87915f525d/TimAdrianaSocial.png" /> AWARDS SHORTY AWARDS:Finalist in Wine, Beer &amp; Spirits Gold Distinction in Branded Series Audience Honor in Wine, Beer &amp; Spirits, Branded SeriesEX AWARDS: Silver – Best Post-Pandemic Pivot https://paulinecg.com/WarpSound-NFT-NYC Thu, 16 Mar 2023 23:55:52 +0000 Pauline CG https://paulinecg.com/WarpSound-NFT-NYC WarpSound: NFT.NYCWEB3 | EXPERIENTIAL&nbsp; ROLE: STRATEGY,&nbsp;CREATIVE DIRECTION THE CHALLENGE: WarpSound is an AI-powered generative music collective led by virtual artists. Each artist has their own line of NFTs, created by Emmy award-winning artist Andy Poon.&nbsp; 2022 was poised to have the biggest NFT.NYC but the satellite events were where the true fan-making would go down. We needed to find a way for the virtual company to drive fandom in the real world and cement them as “the” sound of the metaverse. THE SOLUTION:We created the Rarity Room platform, launched at NFT NYC, bringing in world-renowned live art battle company Secret Walls. Each WarpSound musicians was paired visual artists, who battled it out to be the winning headliner, in the first of-its-kind live art/live AI music comp. The audience voted live, influencing the final music and art outcome. <img width="4340" height="3170" width_o="4340" height_o="3170" data-src="https://freight.cargo.site/t/original/i/9b2321297098b66deb1176e757e5f26813598ae5dffb2ecae1418db6155d0807/WarpSound-8.jpg" data-mid="171970973" border="0" src="https://freight.cargo.site/w/1000/i/9b2321297098b66deb1176e757e5f26813598ae5dffb2ecae1418db6155d0807/WarpSound-8.jpg" /> <img width="4898" height="3266" width_o="4898" height_o="3266" data-src="https://freight.cargo.site/t/original/i/8b6784284efda291bf02c75f4c3e32d0b5b522c2c0ce50168001a51153393ce8/WarpSound-1.jpg" data-mid="171970966" border="0" src="https://freight.cargo.site/w/1000/i/8b6784284efda291bf02c75f4c3e32d0b5b522c2c0ce50168001a51153393ce8/WarpSound-1.jpg" /> <img width="3265" height="4898" width_o="3265" height_o="4898" data-src="https://freight.cargo.site/t/original/i/31ebba21af1acd0aa436f80d6491a30aaf5c8cad3005caa6bd424825eda35f7a/WarpSound-9.jpg" data-mid="171970974" border="0" src="https://freight.cargo.site/w/1000/i/31ebba21af1acd0aa436f80d6491a30aaf5c8cad3005caa6bd424825eda35f7a/WarpSound-9.jpg" /> <img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/978976faaa196b4a3f42d19dd71f05c8ad915fe812bf61ab66bcf66f61304172/WarpSound-13.jpg" data-mid="171970977" border="0" src="https://freight.cargo.site/w/1000/i/978976faaa196b4a3f42d19dd71f05c8ad915fe812bf61ab66bcf66f61304172/WarpSound-13.jpg" /> <img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/257d2388d00bd499c40fe2875d080cf97056e3a4d7b40b11f502455528878d53/WarpSound-7.jpg" data-mid="171970972" border="0" src="https://freight.cargo.site/w/1000/i/257d2388d00bd499c40fe2875d080cf97056e3a4d7b40b11f502455528878d53/WarpSound-7.jpg" /> <img width="4442" height="2669" width_o="4442" height_o="2669" data-src="https://freight.cargo.site/t/original/i/c0a6c522bfa54aab849f4a0ad4a089b449ada502bad288da4af5be0e8d0b25fb/WarpSound-2.jpg" data-mid="171970967" border="0" src="https://freight.cargo.site/w/1000/i/c0a6c522bfa54aab849f4a0ad4a089b449ada502bad288da4af5be0e8d0b25fb/WarpSound-2.jpg" /> <img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/afacb4f3ec23be3e8c65cef3e22f595ef284f22b56e2e544a8ae91b717af31d3/WarpSound-6.jpg" data-mid="171970971" border="0" src="https://freight.cargo.site/w/1000/i/afacb4f3ec23be3e8c65cef3e22f595ef284f22b56e2e544a8ae91b717af31d3/WarpSound-6.jpg" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/9a78083a72dceea68e5133990e2071906d09ab3bdc2f0197e843a398110e1b9d/WarpSound-17.jpeg" data-mid="171970981" border="0" src="https://freight.cargo.site/w/1000/i/9a78083a72dceea68e5133990e2071906d09ab3bdc2f0197e843a398110e1b9d/WarpSound-17.jpeg" /> <img width="4853" height="3297" width_o="4853" height_o="3297" data-src="https://freight.cargo.site/t/original/i/c86f8653975e0698ed41761aa8d64bf03445f152f5f1604830960b7eff3e67b2/WarpSound-4.jpg" data-mid="171970969" border="0" src="https://freight.cargo.site/w/1000/i/c86f8653975e0698ed41761aa8d64bf03445f152f5f1604830960b7eff3e67b2/WarpSound-4.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/51e51584db081b2c1d0a3b826efe01cf157768cea83c78f4923fd377a27732e8/WarpSound-15.jpeg" data-mid="171970979" border="0" src="https://freight.cargo.site/w/1000/i/51e51584db081b2c1d0a3b826efe01cf157768cea83c78f4923fd377a27732e8/WarpSound-15.jpeg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cbf1249d885888a9a8fbb0f9a0af3455f46a6480f88a501c4d8dcd636ff78b9f/WarpSound-18.jpeg" data-mid="171970982" border="0" 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/>